Data meets politics: Resources for government affairs professionals

Introduction

In a previous article, GovPredict analyzed presidential campaign spending on Facebook ads. We found that, while the Trump campaign’s ads were far more effective than the Biden campaign’s, they did not lead to voter turnout.

If you’re reading this, it’s likely that you have an interest in money. That's a good thing. That's what we want to talk about. It's something that I've had to focus on at Adobe ever since my first day here 10 years ago. 

Relationships reign supreme in the world of public and government affairs. The perfectly crafted and perfectly timed message is only effective when it is delivered to the right people.

The Trump campaign’s Facebook ads were 30% more effective than Biden’s when comparing dollars spent and ads seen. Despite this massive advantage, the ads did not result in a Trump victory. In several swing states, Trump’s ad advantage did not...

It’s time to start meeting with, and getting to know, the newest Members of Congress. With that in mind, the data teams at GovPredict and Phone2Action created this guide to help you prepare.

Today marks the most important day in GovPredict’s history. We have been acquired by Phone2Action, the unrivaled market leader in advocacy and communications technology.

Introduction

As the 2020 election unfolds, plenty of predictions have been made about who will win big federal elections. However, little attention has been paid to key races further down the ballot: namely, state legislatures. GovPredict used...

GovPredict has revamped the organizational structure of its government affairs platform, making the premier system of record for GR work even better.