What to Do the Next Time Facebook or Google Halt Political Ads

When Facebook and Google halted political and social issue ads, the community was left scrambling. Teams were forced to adapt, and quick. In the matter of weeks, Government Affairs professionals were forced to devise new digital strategies, while also learning a new platform.

What would you do if your main lead ad platform is unavailable? How do you shift your strategy while still actively acquiring, engaging, and mobilizing supporters?

Join this session and hear from seasoned executives from Do Big Things, Acquire Digital, and Urban Legend as they share tips and tricks on how to make the most of digital tools.

Topics include:

Strategies for platform diversification
Pros and cons to different social media tools
How to build a successful LinkedIn Lead Ad campaign
The importance of leveraging API
What clients should be paying for when it comes to digital advertising
How to create a trusted influencer base
How to build clear and authentic Creator-Driven content
Much, much more

Speaker

Lindsey Chapman

Associate Vice President, Advertising at Do Big Things

Robert Sechrist

President at Acquire Digital

Ory Rinat

CEO at Urban Legend

What to Do the Next Time Facebook or Google Halt Political Ads

Speaker

Intelligence

Advocacy

Donor research