Whitepaper: How to Organize a Coordinated Advocacy Campaign

Written by Heather Whitpan on May 12, 2020

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How to Organize a Coordinated Advocacy Campaign

When your issue comes up in a proposed bill, it will only stay in committee for so long. You have a limited amount of time to make sure the floor vote goes in your favor.

This article covers how to organize a successful advocacy campaign that combines grasstops champions and grassroots supporters. It’s a careful balance, and it’s critical to get it right.

The first thing you need is a plan of action. Your issue has been mentioned in a proposed bill, and it’s going to a subcommittee. How do you begin?


Call together the relevant teams for an initial meeting. This may include your research,
communications, membership, grasstops, and grassroots teams.


Create a shared central hub for the bill. Sharepoint works great for this, and so does a folder in Google Drive.